However, the cost of Premium A+ content is quite high. Boost Your Amazon Store Sales. These features will appear in the "from the Manufacturer" section on the Amazon product listing. In 2019, Amazon combined EBC and A+ into one, so now sellers and vendors have the same modules to work with. For example, if you are selling menopause supplements, you might want to show a 50-something woman enjoying their life and staying fit. We create a comprehensive description of your products or brand and use graphics, videos, and logos to convey the brand's message effectively. Grave grammatical or punctuation errors, misspelling, strings of all caps text. Image Header with Text: This is a standard image header with some text underneath it, great for putting at the top of your A+ content. Amazon a + content design services list. Our amazon a+ listing experts adopt both methods using trending tools and manual research to prepare the list of keywords that relate to or clearly define the product. The possibilities here are endless. Shipping detail information.
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There are a few ways you can make effective use of Amazon A+ Content. If your EBC is not optimized for smaller screens, you are losing half of the customers. Amazon A+ Content: What is it and How to Use it. Pro Tip: Don't forget to also put the ASINs for your paperback books in addition to your eBooks. We'll also cover whether you should take advantage of the Brand Story feature and the best practices for creating this content. A stat to know: For consumers to remember your brand, it takes 5 to 7 impressions.
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We've walked through the step-by-step process of creating the A+ content. The process is the same as many drag and drop website builders. Avoid blurry and low quality images as these are not allowed for A+ Content. Amazon a + content design services fee. If you are brand registered on Amazon and the A+ Content link does not show up for you under the Advertising menu navigation section, then you will want to contact Amazon Seller Support.
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When created the right way, EBC gives shoppers all the information they need to make a purchase. So let's walk you through the nitty-gritty steps on how to create your own A+ content, then we'll discuss some options on how you could use it. These can be great to advertise other books in the same series, or even other series that you have available, especially if they're relevant. Rely on the Amazon experts. Amazon Design is powered by world class creative talent. Learn more and book a call with Lab 916. Start the experiment - Your new Amazon A+ Content needs to be approved, which can take up to 7 days. All Amazon teams and businesses are guided by four key tenets: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. This can be monitored and fixed by going to Seller Central and using the "Manage Inventory" tool to then edit whichever ASIN. Amazon notes: "Access to Premium A+ is granted at the end of each month. The Brand Story Feature on Amazon: All You Need to Know. Who Can Use Amazon Premium A+ Content? Inclusion of copyright, trademark, or registered symbols. It did, however, show above the product details, reviews, etc.
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The Brand Story section is great for telling your company's story, showing your mission and values, talking about the people behind the products, and being transparent about what you offer. Guidelines for A+ Content on Amazon. Showcase other products from your product line that are alternatives or enhance this product. Sales, conversions, and returns are all dependent on A+ content as it can make or break buying decisions. Including Amazon EBC Examples). Amazon Storefront & Branding Services | Amazon Marketing. And paired with an easy buying experience for consumers, the result can lead to an increase in return on advertising spend (ROAS) and reduced advertising cost of sale (ACoS). You start by finding the KDP Marketing page at this link, or by going to your KDP dashboard, finding a book you want to market, and hitting the button that says "Promote and Advertise".
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According to Amazon, adding A+ Content to a listing can boost the conversion rate by 10%. We'll talk further below about some strategies authors could use this space for, but in general it offers a lot of new possibilities, and visual flexibility to your book's sales page. Amazon a + content design services near me. KDP doesn't seem to be slowing down in their rollout of new features here and there. It provides a better understanding of your product to help persuade customers to buy. Since it's a carousel, shoppers can continue scrolling and viewing your brand and products.
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We are researchers, technologists, writers and editors, artists, animators, architects, filmmakers, photographers, producers, program managers, and much, much more. Next, you'll reach the Brand Story screen. While price is a very powerful factor in purchase decisions, an engaging and captivating brand story can swing the balance in your favor. Suitable for products that need more description, more lenient character count.
Note that you will need to create separate A+ content for each of these marketplaces, however, Amazon will copy your approved A+ content and have it available in all the marketplaces that use the same language. Show off your unique brand details with an upgraded detail page that replaces your product description with a multimedia rich enhanced content area. Thus, there is the chance that it could lead to a better conversion rate. Brand Story allows for better content organization on Amazon. In any type of content marketing, it is important to focus on the benefits the product brings to the customer - which problem/need/want does your product address and solve. Single Image and Specs Detail. Once that is done you have to wait for approval. Below we have shared some of our A+ Content optimization that you can look to for some design inspo. In the screenshot below you can see how the customer's attention is immediately drawn towards all the other available options, with two rows of sponsored products popping up below the Product Image and Bullet Points.