In mid last year, in July, we didn't have our headwear manufacturer nailed down to where they can produce the amount of volume that we're doing now with REI. If we have reason to believe you are operating your account from a sanctioned location, such as any of the places listed above, or are otherwise in violation of any economic sanction or trade restriction, we may suspend or terminate your use of our Services. In addition to complying with OFAC and applicable local laws, Etsy members should be aware that other countries may have their own trade restrictions and that certain items may not be allowed for export or import under international laws. How to Listen to Get Ship Done. And give Urban Native Era a follow on Instagram and TikTok because what they're doing is working and it's entertaining.
You Are On Native Land Hat
So we really brought that through the collection. How can individuals develop relationships with peoples whose territory they are living on in the contemporary Canadian geopolitical landscape? And it just dawned on me that a lot of people just don't know about indigenous people. And I remember I've always wanted a team. Because I mean, you know when it gets to Florida, REI, you're going to get some crazy sales. Our "You Are On Native Land" dad cap with an embroidered signature hummingbird design is from Urban Native Era (UNE), an Indigenous-owned brand that specializes in clothing design and content to increase the visibility of Indigenous peoples. Making Coast Salish Territorial Acknowledgements Matter. And you started activating Facebook just to get messaging out, correct? Have you made a friendship? Our tribe is located in West Texas area.
Thanks so much for listening. We'll let people discover a lot of that for self. And I think this is really… I'm getting chills just talking about it right now, but it's literally we're seeing this whole movement of indigenous visibility in real-time. And the hard part was just staying put. This product is not similar products. But people are listening. Shop our new tees, headwear, and accessories WELCOME TO URBAN NATIVE ERA Welcome to Urban Native Era URBAN NATIVE ERA ABOUT SHOP Welcome to Urban Native Era Urban Native Era Hey Urban Native Era, The Spring Ssummer 22 collection consists of new tees, headwear, and daccessories. So you were traveling around it whenever it activated. 'YOU ARE ON NATIVE LAND' Beanie. She would go, "This is cool. " This season we infroduce the first of many variations of our You Are On Native Land design. On today's episode, we have Joey Montoya, founder and CEO of Urban Native Era with us. And then literally after that, Hud and I were just putting out content.
How To Make A Native American Hat
Because especially going into REI, you're probably getting more of a Anglo audience who's like, "Hey, this is a cool…" My daughter would love this, right? Simplify customer returns and build automations that can save you time and money on shipping so you can focus on scaling your business. Well, what's in the future? So it's a moment of like, I actually get to work with the team. We brought down the warehouse down to LA and then we just needed someone to run it because that's a whole different ball game. I feel like… what's it called… Nick Fury in the Avengers of bringing together this team at Urban Native Era. This must have been some a decade ago, right? It's passion that really fuels my energy. That's so classic of that for Silicon Valley, right? I'm Lipan Apache and we're from Texas originally, but I grew up in San Francisco, California, and then I went to San Jose State University. 'You Are On Native Land' was created in 2018 to remind people that we are all on Indigenous Land. I usually think about those moments. Passion is honestly what fuels me.
And then in the past, I felt like 2018, 2019, things started to pick up in the fashion realm where I started to create a little bit more outside of designs that were issue-based and more of creating pieces that necessarily didn't have a specific… what people would consider an indigenous design or travel design. And I remember just so many nights just working by myself. But I can actually look into the future and be able to really think about the bigger picture and set these stones in place. And it's been great working with them and just seeing our community be able to go into an REI and pick up something that you would normally not see. So that is not how people in their early 20s live. So I set out this huge routine of waking up at 4:00 in the morning, going to the gym by 5:00, getting to a coffee shop by 6:15, 6:30, working until 5:00 PM, get home, and then go to bed by 6:00 or 7:00 PM. Embroidery by local Black-owned & operated business. And I think, honestly, I'm still to this day, right now I'm focusing in on our next year, on two or three collections ahead and really what we want to bring.
You Are On Native Land Beanie
And it's all what our ancestors and our community and our older community has done and has been working towards. I was initially going to release our product because we had a drop coming the week that we were supposed to have the event. Then after that, shortly, we grew a lot during the pandemic and brought on to be our warehouse manager, and then Lauren, and then a year after that, it was, and then also Matt, who was working out the garage. Beyond Territorial Acknowledgements. Like I said, I don't read books-. She's managed the warehouse for about a year and a half now, I believe. So I went ahead and ordered 50, 000 more units, and they were literally ready to go ahead and buy once the initial drop happened because we did a huge push and numbers really blew up. Select,, or as your payment method at checkout to pay in interest-free installments, with no hidden fees.
UPF 50+ fabric shields you from harmful UV rays. Free returns on all opening orders. And then Urban Native Era. Let's talk about some of your designs. So I was able to really look at like, "Okay. But what have you learned through this process that you could pass on to people who might be listening here? Film has a huge influence in our society. Are you going to have to lay off employees?
You're On Native Land Hat Men
If there's really long days and you're just tired and exhausted, you just like, "You know what? As a global company based in the US with operations in other countries, Etsy must comply with economic sanctions and trade restrictions, including, but not limited to, those implemented by the Office of Foreign Assets Control ("OFAC") of the US Department of the Treasury. I was just trying to save up. I got connections, Joey.
So we scheduled a meeting in about two weeks. What is your relationship to this territory? So actually, the week after it launched, we basically scheduled a meeting with REI because I wanted to see the numbers and I wanted to just get it to every REI. And it's been great connecting with them early on, seeing how they're doing now. Are they testing it and moving east? And with all the things that I've been doing, for the past nine years, I've always been traveling. Did you know that we release a new episode of Get Ship Done on the first Tuesday of every month? It helps you really think about when you should do things.
So literally it was a jump from selling probably 6, 000, 7, 000 hats a year to REI just picking up… I think it was 5, 000 hats, the initial. Let's talk socials because you're good at it. And a lot of things intersect with the line of work that I was doing at Urban Native Era. I've met all of them throughout my years. I can't believe how much you've accomplished this fast. We want to see each other really move forward. It was honestly insane. Chelsea Vowel, Métis, Beyond Territorial Acknowledgements. Most people didn't even know what the word furlough meant until March of 2020.
So passion has really helped fuel a lot of things. We're going to do every single REI. It was actually in 2018 where I at the time was doing the brand and I was also doing freelance video work, freelance photography. And people know if you follow me on Instagram and all that, I am a morning person. I was not going to spend too much money. I was traveling around, taking photos and videos. Everybody works out of garages in the Silicon Valley.
So the recognition's coming. So I'm excited to be able to bring on them to really work with the team. This is a clothing brand. "