This project was definitely the least amount of stress and it was painless. So I think going back to your question, it's both from the agency side and from the brand side, I think we have to let humor in more. It wasn't specifically an Earth Day thing, but last year we launched this thing called Don't F the Planet, where we hired Cherie DeVille, who's an adult film actress to give a death to plastic message. And I say that as one myself, but we have a lot of, we have some pretty smart, hilarious people in house that don't have a background in advertising at all. Use the citation below to add these lyrics to your bibliography: Style: MLA Chicago APA. And so has Brad, our founder at GALE and others here is doing great work that moves the business and having that primary focus. It's a bigger idea that people want to be a part of. It's a wonderful starting point to where I want to take it. And I don't know if you want to riff on that, but I thought that was --. And if you look at by the numbers on traffic, adult film sites are always ranked in number five, number seven, more traffic than ESPN or Yahoo or all these other places. We're all taking a piece of that action. So I think with the traditional brand, it's sort of the opposite. My whole idea and the whole outcome I wanted for this record is that I can make music to make music. I'd love to hear that some time.
I always talk about, there's advertising funny and then there's real actual funny, and you have to hold yourself to the standard of real actual funny. What do you think of it though, really? That is the actual demo of when Neal and I created that song. This record needs to be a Hardline record and I scrapped that whole thing.
Winston Binch (13:17): We've talked about this idea of make the internet your focus group for a long time, actually. Partially supported. It would have been nice for the fans to have the whole original group cut another record just like it should have been. I'm just getting ready to record and Frontiers sent an e-mail and said I don't want any experimental shit I want Hardline.
I could safely come out with it and call it Johnny, who the hell cares. I mean, I've worked in climate change for 10 years and largely we've had some success in this last go round, but it's taken maybe 20 plus years. You've got one of the great rock n' roll voices I truly believe. Don't worry there was only 2, 000 to 3, 000 people at the God's that heard it that heavy so many others that hear this are not going to have that comparison. So you don't have a home video of it? And so he made a video on the cheap, didn't even have product to shoot the video. The purpose of this record was to give true Hardline fans a chance to see where we left off and what we would have done. And then, oh yeah, also, when you're done drinking your can of Liquid Death, I think there's this kind of cool epiphany moment for a lot of people where you're like, oh, and then I go put it in the recycle bin. Find descriptive words.
And I think that's the way people consume content. Like you said though I've also heard mixed comments on that one. So have a couple of other tracks on the album. I was kind of leading the witness a little bit, but I'll tell you what I would, and I'll even steal your idea based in our preliminary conversation. We had this little drummer guy and his name was Eric who was such a great kid but sonically he wasn't the greatest drummer but we didn't want to fire the kid we just wanted him to get better. I went out and brought 'The Calling' album purely because he produced it.
If I can change this one thing and make choices in my life and also put upward pressure on the supply chain, maybe there's other things that I can reexamine and make different choices. Do you remember the original guitar player for Poison before CC Deville? I listen to it and think fuck that's really not what I had on tape. You'll be blown away. I thought that would be pretty unique. So I can't hear myself and all my guys aren't settled and relaxed. The idea behind the name was, we have $0 to launch a brand, so what's the one thing that we can do on the package itself that will guarantee someone has to take a picture of it or share it or text it to a friend, or something like that. It takes a lot of time, but you go back to the best creative work falls out of that. Winston Binch (23:55): Well, I think you do have a good answer. And I'm like, that's a problem because it just keeps you out of the decision room. Neal was actually having a great time and asked to join the band and we said no. But I think when a people put all this faith and all this money and energy into making the thing or making those three ads that we're going to run all year, we're not being realistic about the way people consume.
And so as part of that, you had to see what was in the bottle. Find similar sounding words. 10:30) Approaching creative through testing, data, and finding unique ways to surprise audiences. 27:04) Bringing humor back into advertising and its impact on audiences. I said honey I just kicked shit out of this song. On behalf of the entire team at GALE, thanks for listening. And so I think he kind of had this epiphany at the time that evolved, but it was like, man, why are we trying to disguise, why are we trying to sell energy drinks in this really underhanded kind of way? And I think as a brand as character, it opens up to the characters can show you a range of emotions and a range of things that they do.
It's funny man you go through hell making a record and you're tired and this and that and the. It's not my personality. But when you walk around with a can of Liquid Death, it's just instantly noticeable and it grabs your attention and it's a conversation piece. In a nutshell he also has a business that is also really busy and then we started to get some pressure to get the record finished. So it's really fun and if you get angry at it, you get angry at logic and our mission to make the world healthier and more sustainable. We're picky bastards over here. Again, coming back to the data thing, I think one lesson from your success is a lot of people when they use the word data, they think it's the answer. So we've know Bobby for a long time.
And so in the same way for us as a brand or as a character brand, when we have a situation or we want to work with a celebrity or we are doing a partnership or whatever it is, if you're in the head of that character, you're like, oh yeah, we would just do this. It's just unbelievable and that's just what's on backorder. Three years, the growth, the trajectories is phenomenal. And so there's a lot of really interesting stuff wrapped up in the brand that we're always kind of poking at the edges, but maybe never coming out and saying it outright. And to really understand Liquid Death, you just have to look at the body of work to that point of we're building it organically in real time. He basically was doing ethnography backstage on the work tour. And she literally just, we were just using an unconventional spokesperson to deliver a message. They're great songs. I saw you guys live and my ears nearly bled because it was so heavy.
You know I'll tell you what blew my mind is when we played 'Only A Night' and people were singing the lyrics and I thought what the fuck is going on.
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Water Tank Fittings, Fillers, Accessories and More. You must login to post a review. Satellite/ Satellite Accessories. Briggs and Stratton Generators and Accessoriess. Clearance for your cab and bed sides is built in. We then have our network of experts share their thoughts on the selected fifth wheel hitches. We currently do not ship to Mexico, Canada or anywhere outside North America. Patio Mats, Rugs and Accessories. It's built like a tank in the USA. B&w companion gooseneck to 5th wheel trailer hitch adapter for bike rack. "Awesome hitch, I've had many but none were this quiet. Product Code: RVK3500. Our in-stock items are still shipping out of our warehouse same-day or next day. Add to a new shopping list.
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Getting your 5th wheel hitch into the bed of your truck. 1983-2000 GM Diesel 6. Fun Lighting and Accessories. The result is a quiet, cushioned ride that is free of jerking. Check out this guide for installing different kinds of trailer hitches. Fixed height: 10-1/2". Tow Guards - Splash Stops and Accessories. If you know that you regularly need to tow over 20, 000.
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B&W Companion Gooseneck To 5Th Wheel Trailer Hitch Adapter
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CAM-ACTION HANDLE Cam-action handle. Please note that delivery times may take longer than expected due to these changes. At B&W, there is nothing more important to us than the safety of our customers. Shipping Status Update. Andersen Ultimate Connection Fifth Wheel Hitch. We will accept money orders and cashiers checks.
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